Lippstadt, 9th November 2018 – Companies are beginning to feel the lack of qualified specialists more and more, making it important for companies in rural areas in particular to ensure they are in a good “brand” position. Good regional marketing is one of the essential tools of the trade here. This is why the “Wirtschaft für Südwestfalen” (Business for South Westphalia) association invited its members to swap notes. 24 company representatives followed the invitation to the think tank which took place at HBPO in Lippstadt this time round.
The agenda included a discussion about current regional marketing projects and the development of the South Westphalia region with its opportunities and challenges. Christopher Schwermer provided an update on the pending Regionale 2015 and various agency “activities”.
After this, the participants toured the HBPO offices. The global market leader in the field of highly complex frontend modules offers its employees plenty of space for interdisciplinary cooperation through the desk-sharing system.
The South Westphalia agency, all the participants from the member companies and HBPO as the hosts were very satisfied with the event: “The event thrives on open exchange of opinion by all those involved,” emphasises Stephan Rua Gomez, HR Manager Germany at HBPO.